Last updated: November 11, 2022
We recommend you read this policy so you can understand what type of information we collect using cookies and why that information is collected.
1. What are Cookies?
Before diving deep into all the cookies, let’s explore the general meaning. Cookies are text files with small pieces of data, usually composed of letters and numbers, that are used to identify your computer (or tablet, mobile phone, or any other device that you might use) as you use a computer network. They are mostly used by the owners of different sites in order to make them function, improve their performance, or collect analytical information.
Data stored in a cookie is created by the server upon your connection. This data is labeled with an ID unique to you and your computer. When the cookie is exchanged between your computer and the network server, the server reads the ID and knows what information to specifically serve to you.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
2. Types of cookies
There are several types of cookies. Their classification is made according to their lifespan, role, and source, as follows:
a) Types of cookies depending on the lifespan
Session cookies: A session cookie’s lifespan is limited to the end-user navigating a website. These cookies expire when the user deletes the cookies by terminating the session, e.g., by closing the browser. Therefore, session cookies do not have an expiration date.
Persistent cookies: Persistent cookies have a clearly defined expiration time. These cookies remain on the computer until this expiration time runs out or if the user clears their cache.
They are stored on the hard drive of a computer or equipment (depending on the default lifetime of the cookie). Persistent cookies also include cookies placed by a website other than the one the user is currently visiting – known as ‘third-party cookies’ (cookies placed by third parties) – which can be used anonymously to memorize the interests of a user, so that advertising is delivered as relevant as possible to users.
b) Types of cookies depending on their role
Cookies can also be separated by role. Some of them are vital for a website to function properly, while others ensure additional website features are accessible.
Strictly necessary cookies: these types of cookies are essential for websites to provide basic functions. They allow you to navigate through the website and benefit from its features.
These cookies are exempt from collecting user consent and can be set regardless.
They must not be confused with functionality cookies that are used to enhance the performance of websites. Functional cookies are not vital for a website to run, but they allow the website to remember important information and user preferences. Information can include login data, location, language, and enhanced content.
Functional cookies: these types of cookies record information about the choices that users make and allow site operators to customize the site according to the user’s requirements.
Performance and analysis cookies: these cookies allow the operators of internet sites to monitor the visits and traffic sources and the way in which the users interact with the website or certain sections of the website. Performance cookies can count page visits, examine how much time a user has spent on a website, and analyze loading speeds to improve performance.
Targeting and advertising cookies: these cookies may provide the ability to monitor the users’ online activities and establish user profiles, which can then be used for marketing purposes. For example, based on cookies, the products and services agreed upon by a user can be identified, and this information subsequently serves to send appropriate advertising messages to that user.
Targeting cookies are almost always third-party cookies. Such cookies follow users from one website to another. In that way, websites can target users by displaying advertising banners on other addresses online even after the user has left their website and jumped to another.
In general, data about internet browsing activity is collected and analyzed anonymously. If a specific interest emerges from this analysis, a cookie is placed on the user’s computer and this cookie determines what advertisement the user will receive, which is called interest-based advertising.
c) Types of cookies depending on their source
Each cookie has a “responsible” (i.e., website/Internet domain) that places that cookie. Considering this, cookies can be separated by party – they can either be first or third-party, depending on how they have been created and from which server cookies are being dropped on the user’s browser.
First-party cookies are stored directly on the domain (or website) the user visits. For example, if the user visits the https://adtech.org/ Website and the domain of the cookie placed on his computer is https://adtech.org/, then it is a first-party cookie.
Third-party cookies are stored under a different domain than you are currently visiting. For example, if the user visits the https://adtech.org/ Website but the cookie placed on his computer has as domain www.company.com, then it is a third-party cookie.
d) Embedded content (buttons, applications, and social widgets)
Web pages allow the integration of social buttons or widgets from a third-party, which allows users to interact with the sites whose social buttons or widgets are implemented. The user’s interaction with the social buttons or widgets from a third-party allows the third-party to collect some information about that user, including the IP address, information in the page header, and information about the browser.
3. The Cookies We Set
The information we collected through cookies on the Website may be used by us to keep track of your information and avoid re-entering said data the next time you access our Website, to observe which pages and sections you have visited on the Website, to keep track of the number of visitors on our Website and the webpages that have been accessed, and to improve our Website’s management and functionality.
3.1. Email newsletters-related cookies
This Website offers newsletter or e-mail subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
Our service providers automatically place single-pixel gifs, also known as web beacons, in every email sent by us. These are tiny graphic files that contain unique identifiers that enable us to recognize when you have opened an email or clicked certain links. These technologies record your e-mail address, IP address, date, and time associated with each open and click for a campaign. We collect this data only based on your consent and we use it to create reports about how an e-mail campaign performed and what actions were taken by every recipient.
3.2. Third-party cookies
This Website uses Google Analytics for helping us to understand how you use the website and ways that we can improve your experience. These cookies may track things such as how long you spend on the website and the pages that you visit so we can continue to produce engaging content.
Our Website employs the use of the following cookies:
|Cookie category||Name of third party||Cookie name||Purpose||Lifespan|
|Performance (Analytical)||Google Analytics||_ga||This cookie is used by Google to generate a unique identifier. The unique ID is used to generate statistical data on how the visitor uses the website.||2 years|
|Performance (Analytical)||Google Analytics||_ga_#||This Cookie is used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.||2 years|
|Performance (Analytical)||Google Analytics||_gid||This cookie is used by Google to identify users.||1 day|
|Performance (Analytical)||Google Analytics||_gat-UA-****||Used by Google to throttle the request rate.||1 day|
For more information on Google Analytics cookies, see the official Google Analytics page.
From time to time, we test new features and make subtle changes to the way that the website is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience on the website whilst ensuring we understand which optimizations our users appreciate the most.
3.3. Embedded content from other websites
Articles on this Website may include embedded content (e.g., videos, images, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
4. Categories of cookies used
There are several categories of cookies used by our service providers on the Website for accomplishing the aforementioned purposes. The categories are described below as:
4.1. Cookies that are strictly necessary
These cookies are essential to provide you with services available through the Website and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided.
4.2. Cookies used in performance (analytical)
These cookies may be deployed for the collection of visitor activities on the Website (for instance, which are the most visited pages or if any error messages are displayed when visiting the webpages). No identifying information is collected by these cookies; all data obtained by these cookies is aggregated and, thus, anonymous. The sole purpose of these cookies is to further the improvement of the Website’s functionality.
4.3. First-party versus third-party cookies
In order to differentiate a “first-party” cookie from a “third-party” cookie, you must consider the domain that places the cookie.
First-party cookies are the cookies implemented by the same website you are visiting at that moment, e.g., cookies set up by https://adtech.org/.
Third-party cookies are the cookies set up not by the website that is visited by the user (in this case https://adtech.org/), but by another domain. If a visitor enters a website that has a cookie configured on that website by another entity, then it is a third-party cookie.
4.4. Session and persistent cookies
Session cookies are used by website operators during browser sessions to link your online activities. A browser session is the sum of actions you perform from the moment you open your Internet browser window to the moment you close it. Session cookies are generated on a temporary basis and are all deleted once the browser is closed.
Persistent cookies are cookies that remain for a certain (specified) period of time on your device. Both session and persistent cookies may be used on our Website.
5. Your choices regarding cookies
You are able to consent to the cookies entailed on our Website via the cookie dashboard available on https://adtech.org/.
If you do not want us to place our cookies on your device when you engage with or use our Website in order to personalize the content and data we may feature, you are able to:
- not give your consent via the dashboard available on our Website;
- set your browser to reject these cookies (according to our explanation presented below).
If you do not accept our cookies, you may experience some inconvenience in your use of the Website and some features may not function properly.
You can also set up a notification to alert you when a cookie is being placed in your Internet browser software. Users can access these settings either in the “Options” or “Preferences” menu featured on their Internet browser.
- For the Chrome web browser, please visit this page from Google: https://support.google.com/accounts/answer/32050
- For the Firefox web browser, please visit this page from Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored
- For the Safari web browser, please visit this page from Apple: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
For any other web browser, please visit your web browser’s official web pages.
We will request your permission in advance for any material changes, should this be compulsory via applicable data protection laws.
7. Contact Us
SEVIO SOLUTIONS S.R.L
Headquarter Address: Calea Chișinăului 104Bis-106, Iași Municipality, Iași County, Romania;
E-mail: [email protected].