Top MarTech Platforms for Automation, CRM, SEO, Content Management, and More – You’ll Love These Tools 

In the years we live in, being an efficient marketer is nearly impossible without using platforms to streamline your work. Whether you’re doing keyword research, email marketing, or scheduling posts, most likely, you’re using a platform to improve your work, if not a whole arsenal of platforms. And it’s no surprise, really—efficiency is key in our field. 

That’s why, in this article, we’re introducing you to several top-tier platforms that can seamlessly integrate into your martech stack. These recommendations come from our own hands-on testing and experience. 

What is MarTech (Marketing Technology)? 

Martech (short for marketing technology) encompasses all the tools, platforms, and technology that businesses or marketers employ to create, manage, automate, execute, optimize, and measure their marketing initiatives.  

Essentially, it’s any technology that simplifies and enhances the work of marketers and businesses in their marketing endeavors. 

You can read our dedicated article on this subject for more details about what martech is, why it is important, and more. 

What is a MarTech Platform? 

After you have learned what martech is, you can probably also understand what a martech platform is. However, we will define this one, too, just in case: 

A martech platform is a software that helps businesses and marketers create, manage, automate, execute, optimize, and measure their marketing initiatives. It can either integrate these functions into a unified system or focus on specific aspects of these activities. 

How Many Types of MarTech Platforms Exist? 

In terms of how many types of martech platforms there are on the market, well, it’s hard to say concretely, as new types are constantly emerging. However, among the most widespread and used worldwide are the following types of martech platforms: 

• Campaign Management – Planning, executing, and tracking marketing campaigns across different channels. 

• Customer Relationship Management (CRM) – Managing interactions and relationships with customers and prospects. 

• Marketing Automation – Automating repetitive marketing tasks such as email marketing, social media posting, and lead nurturing. 

• Data Analytics and Reporting – Collecting, analyzing, and visualizing data to measure the performance of marketing activities and make data-driven decisions. 

• Content Management – Creating, organizing, and distributing digital content across various platforms. 

• Social Media Management – Monitoring, scheduling, and analyzing social media interactions and performance. 

• SEO and SEM Tools – Optimizing website content for search engines and managing paid search advertising campaigns. 

• Customer Insights and Personalization – Gaining insights into customer behavior and preferences to deliver personalized marketing experiences. 

What About Martech Stacks? 

Looking at the businesses, in general, it’s pretty rare to succeed using just one martech tool. Sure, there are plenty of “all-in-one” solutions, but they can be pricey and sometimes tricky to navigate. That’s why many marketers, including us, prefer to create a martech stack. 

A martech stack is a custom toolkit comprising various marketing technologies, each designed to handle different tasks or channels. On average, a solid stack might include up to 10 different tools. 

For example, you might use Ahrefs for SEO insights, Typeform for creating interactive forms, Creatopy for crafting stunning visuals, and Intercom for engaging with customers. This mix of tools helps to cover all the bases and ensures that every aspect of a marketing strategy is addressed efficiently. 

Top MarTech Platforms for All The Marketing Needs 

Top MarTech CRM & Automation Platforms 

HubSpot 

HubSpot is a leading martech platform and our top pick for martech platform for automation marketing that changes how businesses connect with their customers.  

As a complete customer relationship management (CRM) solution, HubSpot combines tools for marketing, sales, and customer service in one place. By integrating marketing automation, content management, and sales CRM, HubSpot helps businesses attract, engage, and satisfy customers at every stage. 

HubSpot is well-known for its focus on inbound marketing, which means creating helpful content and building strong customer relationships. This approach fits perfectly with today’s marketing trends, making HubSpot a top choice in the martech industry. 

We Love HubSpot Because… 

… it offers a complete suite of tools for inbound marketing, from SEO and content management to email marketing and CRM. We appreciate its user-friendly interface, automation capabilities, and comprehensive analytics that help us optimize our campaigns. 

Pricing 

• Marketing Hub Professional – €792/mo; 

• Marketing Hub Enterprise – €3,300/mo. 

Salesforce Marketing Cloud 

You’ve probably heard of Salesforce as the go-to platform for managing customer relationships. But did you know they’re also big in marketing automation? Salesforce Marketing Cloud might not be as well-known as their CRM, but it’s a game-changer. 

While Salesforce is famous for its CRM, they also offer a full suite of marketing tools. This makes them a top choice for marketing technology. 

At the heart of Marketing Cloud is its ability to gather, analyze, and use customer data to shape marketing strategies. By understanding what customers want and need, businesses can create targeted campaigns that really connect. The platform’s automation tools make marketing tasks easier and more efficient, ensuring consistent messages across all channels. 

Besides email marketing, Salesforce Marketing Cloud provides tools for managing social media, mobile marketing, and advertising. This helps businesses create a smooth and powerful customer experience. 

Also, it can be integrated seamlessly with Salesforce CRM and other Salesforce products. 

We Love Salesforce Marketing Cloud Because… 

… it provides a 360-degree view of our customers, enabling highly personalized marketing campaigns. Its integration with Salesforce CRM creates a seamless customer journey. 

Pricing 

• Marketing Cloud Engagement – €1,250 org/mo; 

• Marketing Cloud Account Engagement – EUR/mo. 

Adobe Marketing Cloud 

Adobe provides comprehensive marketing technology solutions, including Adobe Experience Cloud, Adobe Marketing Cloud, and Adobe Analytics.  

These platforms excel in content creation, data analysis, and optimizing customer experiences, making them indispensable for businesses looking to enhance their digital marketing efforts. 

In addition to these tools, Adobe owns Marketo, a leading marketing automation platform. Marketo empowers B2B marketers to design, execute, and track campaigns effectively, ensuring that leads are nurtured throughout the sales process. This integration of advanced tools positions Adobe as a key player in the martech industry. 

Furthermore, Adobe’s solutions are known for their user-friendly interfaces and seamless integration with other business applications, simplifying collaboration and improving efficiency. 

We Love Adobe Marketing Cloud Because… 

… it empowers us to create amazing customer experiences with beautiful visuals and engaging content. The Adobe Experience Cloud combines design and marketing tools, making collaboration easy and workflows efficient. 

Pricing 

Require contacting their sales team. 

Intuit Mailchimp 

Mailchimp is a well-known email marketing platform that has grown into a full marketing solution. 

Originally famous for its email marketing features, it now also offers tools for creating landing pages, running social media ads, and managing customer relationships (CRM). 

Mailchimp is particularly popular with small and medium-sized businesses because of its easy-to-use interface and flexible pricing plans. Its focus on automation, personalization, and analytics helps marketers optimize their email campaigns and boost customer engagement. 

In addition to email marketing, Mailchimp’s wide range of features makes it a versatile platform for handling various digital marketing tasks, solidifying its position as a top choice in the MarTech sector. 

We Love Mailchimp Because… 

…it provides the most easy-to-use platform (for us) for building and managing email campaigns. Its automation features, like email workflows and A/B testing, help us boost engagement. We appreciate Mailchimp’s focus on deliverability and its scalability as our business grows. 

Pricing 

• Free – $0 USD/mo; 

• Essentials – $13 USD/mo; 

• Standard – $20 USD/mo; 

• Premium – $350 USD/mo. 

Top MarTech SEO Platforms 

Ahrefs 

Ahrefs is a leading martech company specializing in search engine optimization (SEO) tools. It provides a comprehensive suite of data-driven insights that help marketers boost their online visibility and increase organic traffic. 

Key features of Ahrefs include keyword research, competitor analysis, backlink tracking, and site audits, offering a well-rounded approach to improving search engine rankings. 

The platform delivers actionable data, enabling marketers to make informed decisions, discover new opportunities, and evaluate the effectiveness of their SEO strategies. 

Beyond its core SEO capabilities, Ahrefs also supports broader marketing efforts by providing valuable data for content marketing, social media, and overall digital strategy. 

We Love Ahrefs Because…  

… it’s our go-to for uncovering hidden SEO opportunities. Its comprehensive backlink profile and keyword research tools give us a competitive edge. 

Pricing 

• Lite – $129/mo; 

• Standard – $249/mo; 

• Advanced – $449/mo; 

• Enterprise – $14,990/yr. 

Semrush 

An important competitor of Ahrefs, Semrush is a strong MarTech tool that helps businesses boost their online visibility and drive more traffic to their websites.  

It offers a variety of tools for SEO, PPC, content marketing, and competitor analysis, giving marketers the data they need to improve their digital strategies. 

Semrush’s keyword research, backlink analysis, and on-page optimization tools help businesses rank higher in search engines and attract more organic traffic.  

The platform also includes tools for social media management, content audits, and competitor tracking, making it a versatile solution for many digital marketing tasks. If a marketer doesn’t use Ahrefs, he certainly uses Semrush and vice versa. 

We Love Semrush Because…  

… it’s a versatile platform that covers all our digital marketing needs. From SEO and PPC to content marketing and social media, Semrush provides valuable insights and data-driven recommendations. 

Pricing  

• Pro $139.95/mo; 

• Guru – $249.95/mo; 

• Business – $499.95/mo. 

SurferSEO 

SurferSEO is an advanced martech platform designed to optimize content for search engines. 

Using sophisticated AI and machine learning algorithms, SurferSEO provides actionable insights to help marketers create high-quality content that ranks well in search results. The platform includes features such as content analysis, keyword research, SERP analysis, and content optimization recommendations. 

With its focus on data-driven content creation, SurferSEO is an essential tool for businesses aiming to improve their organic visibility and attract targeted traffic. 

We Love SurferSEO Because…  

• Essential – $89/mo; 

… it helps us create content that ranks. The platform’s AI-driven recommendations ensure our content is optimized for search engines and engages our audience. 

Pricing 

• Scale – $129/mo; 

• Scale AI – $219/mo; 

• Enterprise – Custom. 

Screaming Frog 

Screaming Frog is another key tool in every digital marketer’s stack. This desktop application is known for quickly crawling websites and identifying crucial SEO issues.  

From spotting broken links and duplicate content to analyzing page titles, meta descriptions, and header tags, Screaming Frog offers a detailed audit of website health. 

In addition to its SEO features, Screaming Frog provides insights into website structure, performance, and accessibility. By detecting errors and inefficiencies, marketers can optimize websites for both search engines and users. This data-driven approach makes Screaming Frog an essential tool for improving online visibility. 

Though primarily recognized for its technical SEO capabilities, Screaming Frog also supports broader marketing goals. Marketers can enhance user experience, increase conversion rates, and drive business growth by ensuring a website is optimized and user-friendly. 

We Love Screaming Frog Because…  

… it’s our website’s health check-up. This tool quickly identifies technical SEO issues, allowing us to optimize website structure and improve user experience. 

Pricing 

• Free – $0; 

• Paid – $259/yr. 

Top MarTech Content Management Platforms 

StoryChief 

StoryChief is a powerful platform that simplifies content marketing by bringing all content tasks into one place, making collaboration seamless. 

It allows teams to create and share content briefs, review and approve drafts, and distribute content across multiple channels from a single dashboard. 

One standout feature of StoryChief is its ability to automatically publish content to your CMS and social media channels, saving significant time and effort. 

With its intuitive content calendar feature, users can easily manage their publishing schedules and stay organized. And StoryChief also includes a built-in media library to keep all images and videos organized and easily accessible. 

Additionally, the platform offers robust analytics to track the performance of your content, providing valuable insights. 

We Love StoryChief Because…  

… it streamlines our content creation process. From planning to distribution, it’s our one-stop shop for managing content efficiently. 

Pricing 

• Free – €0; 

• Small Business – €29/mo; 

• Agency – €49/mo; 

• Enterprise – Talk to Sales. 

Contently 

Contently is a go-to platform for streamlining content marketing. It’s designed to make the entire content creation process smoother and more efficient, giving you everything you need in one place. 

From planning and creating to distributing and analyzing, Contently helps you manage every step of content production with ease.  

You’ll love how it connects you with a network of talented freelance writers and designers so you can find the perfect professionals to bring your vision to life. 

One of its best features is the way it helps teams work together effortlessly, keeping everyone on track and meeting deadlines. Plus, Contently’s data-driven insights let you see how your content is performing so you can adjust your strategy for even better results. 

We Love Contently Because…  

… it connects us with top talent and helps us produce high-quality content at scale. The platform’s focus on collaboration and workflow management is invaluable. 

Pricing 

Require contacting their sales team. 

Top MarTech Social Media Management Platforms 

Hootsuite 

Hootsuite is a top marketing technology platform that specializes in social media management. 

It combines multiple social networks into one dashboard, making it easy for businesses to schedule, publish, and engage with their audience across different platforms. This centralized approach saves time, boosts productivity, and ensures consistent brand messaging. 

Hootsuite also has powerful analytics tools that provide valuable insights into audience behavior, campaign performance, and return on investment. 

As social media continues to be a major part of marketing, Hootsuite’s ability to simplify social media management makes it an essential tool for businesses of all sizes. 

We Love Hootsuite Because…  

… it’s our social media command center. Managing multiple platforms from one dashboard saves us time and helps maintain a consistent brand voice. 

Pricing 

• Professional – $99/mo; 

• Team – $249/mo; 

• Enterprise – Custom. 

Sprout Social 

Sprout Social is a top social media management platform in the martech industry. It serves as a central hub for managing various social media accounts, engaging with followers, and tracking the success of campaigns. 

With features like publishing, listening, engagement, and analytics, Sprout Social streamlines social media management and helps businesses make informed decisions based on data.  

We Love Sprout Social Because…  

… it helps us build relationships with our audience. The platform’s focus on engagement and social listening is essential for our social media strategy. 

Pricing 

• Standard – $199/mo; 

• Professional – $299/mo; 

• Advanced – $399/mo; 

• Enterprise – Contact the sales team. 

MeetEdgar 

Hootsuite isn’t the singular social media management platform with a great reputation. MeetEdgar is another beloved and great social media management platform designed to simplify content creation and distribution.  

This tool enables marketers to plan and schedule content in advance, ensuring a consistent and engaging social media presence. By effectively recycling content, MeetEdgar helps businesses stay active online without constantly creating new posts. 

A key feature of MeetEdgar is its ability to categorize content, allowing users to create balanced content calendars. This ensures a diverse mix of posts, keeping audiences interested and avoiding content fatigue. The platform also provides analytics to track performance, helping marketers refine their content strategies. 

We Love MeetEdgar Because…  

… it keeps our social media feeds fresh and engaging without constant content creation. The platform’s automated scheduling saves us time and ensures consistent posting. 

Pricing 

• Eddie Annual Plan – $24.91/mo; 

• Edgar Annual Plan – $41.58/mo. 

MarTech Customer Data Platforms 

Supermetrics 

Supermetrics is a great tool that helps businesses understand their marketing data. It connects to over 150 different platforms, gathering data from various sources and turning it into easy-to-read reports and charts. 

With Supermetrics, you can have all your marketing data in one place, ready to be analyzed. Whether you’re looking at social media performance, website traffic, or ad campaigns, Supermetrics pulls in the data you need and presents it clearly. 

Supermetrics is special because it can turn raw data into useful insights. Features like AI-powered summaries help you quickly see the big picture without getting lost in the details. 

We Love Supermetrics Because…  

… it turns data into actionable insights. The platform’s ability to connect to multiple data sources and create custom reports is invaluable for data-driven decision-making. 

Pricing 

Require contacting their sales team. 

Hotjar 

Hotjar’s platform provides detailed insights into how visitors interact with your website. You can use visitor recordings and heatmaps to track how users navigate your site and identify the areas that attract the most attention.  

Additionally, you can gather live feedback through pop-up surveys to understand customer opinions in real time. 

The analytics and feedback collected with Hotjar can be used to improve the site experience and boost conversions. By pairing Hotjar with an A/B testing tool, you can measure qualitative and quantitative feedback before and after making changes to your site. 

Hotjar integrates seamlessly with various business apps such as Slack, Trello, and Asana, as well as other martech platforms like Mailchimp, Hubspot, and Optimizely. These integrations make it easier to incorporate Hotjar’s insights into your overall marketing strategy. 

We Love Hotjar Because…  

… it helps us understand our users on a deeper level. Heatmaps, recordings, and surveys provide invaluable insights into user behavior and experience. 

Pricing 

• Basic – €0; 

• Plus – €32/mo; 

• Business – €80/mo; 

• Scale – €171/mo. 

Top MarTech Creative Management Platforms 

Abyssale 

Abyssale is a creative management tool in the MarTech industry that makes creating visual assets for advertising campaigns easy and efficient. 

With a strong set of templates, automation features, and design tools, Abyssale helps marketers produce high-quality ads quickly, even if they don’t have a lot of design experience.  

It focuses on speed, scalability, and consistency, which are essential for today’s fast-paced marketing environment. 

Abyssale bridges the gap between design and marketing, offering a platform that speeds up the creative process while ensuring that design standards are maintained. 

We Love Abyssale Because…  

… it accelerates our design process and maintains visual consistency. The platform’s automation features and design templates save us time and resources. 

Pricing 

• Starter – $32/mo; 

• Business – $90/mo; 

• Prime – $144/mo. 

• Enterprise – Contact the sales team. 

Creatopy 

Creatopy is a versatile martech tool that simplifies the creation of high-quality visual content. It allows marketers to efficiently produce engaging graphics, videos, and animations. 

One of Creatopy’s standout features is its automation capabilities, including a wide range of templates and resizing tools. These features boost productivity and ensure consistency in visual content creation, enabling marketing teams to focus on strategic initiatives while maintaining a strong visual presence across all channels. 

Creatopy also integrates seamlessly with various marketing platforms, making it an essential tool in the modern marketing toolkit. This integration enhances collaboration and streamlines the workflow, ensuring visual content is effectively utilized in broader marketing strategies. 

We Love Creatopy Because…  

… it empowers our team to create stunning visuals without extensive design expertise. The platform’s user-friendly interface and automation features make it a valuable asset. 

Pricing 

• Pro – $45/mo; 

• Plus – $295/mo; 

• Enterprise – Contact the sales team. 

Top MarTech Customer Engagement/Conversational Platforms 

Intercom 

Intercom is a customer engagement tool that helps businesses connect with their audience more effectively. It aims to enhance interactions between companies and customers, making support and sales processes smoother and more enjoyable. 

With Intercom, businesses can chat with customers through live chat, in-app messaging, and email. The platform also provides tools to create personalized customer journeys, which helps nurture leads and build stronger relationships.  

Basically, Intercom helps businesses get closer to their customers, providing timely support, gathering valuable feedback, and building trust. 

We Love Intercom Because…  

… it helps us build stronger relationships with our customers. The platform’s ability to provide personalized support and gather valuable feedback is essential for customer satisfaction. 

Pricing 

• Essential – $39/mo; 

• Advanced – $99/mo; 

• Expert – $139/mo. 

DRUID AI 

DRUID AI is a top conversational AI platform that helps businesses create outstanding customer and employee experiences. Using natural language processing and machine learning, DRUID allows companies to develop advanced chatbots and virtual assistants that can manage complex conversations. 

This platform provides a complete solution for designing, building, and deploying intelligent chatbots across various channels. From customer support to internal operations, DRUID AI helps businesses automate routine tasks, boost efficiency, and improve customer satisfaction. 

DRUID AI focuses on user experience, offering tools to craft engaging and informative interactions that build trust and loyalty among customers. By understanding and responding to user needs naturally and human-like, DRUID AI is changing the way businesses communicate. 

We Love DRUID AI Because…  

… it enhances our customer interactions. The platform’s conversational AI capabilities improve efficiency and customer satisfaction. 

Pricing 

Require contacting their sales team. 

Other Top MarTech Platforms 

Omniconvert 

Omniconvert is a top martech platform focused on conversion rate optimization (CRO).  

It offers a range of tools for A/B testing, personalization, and user behavior analysis, helping businesses boost website performance and increase revenue. 

Omniconvert stands out by providing advanced features like heatmaps, session recordings, and customer segmentation.  

These tools give marketers a deep understanding of user behavior, enabling them to make smart decisions and optimize website elements for better performance. 

We Love Omniconvert Because…  

… it helps us optimize our website for conversions. The platform’s A/B testing and personalization features drive results. 

Pricing 

• Platform – $390/mo; 

• Enterprise – Custom. 

Typeform 

Typeform is a notable martech platform that simplifies the creation of interactive online forms. 

It allows businesses to transform standard forms into engaging, conversational experiences, making data collection more enjoyable for users. With extensive customization options, Typeform helps brands design forms that reflect their unique style and branding. 

Also, Typeform can be integrated smoothly with other marketing tools. 

We Love Typeform Because…  

… it makes data collection engaging. The platform’s interactive approach improves response rates and data quality. 

Pricing 

• Basic – €25/mo; 

• Plus – €55/mo; 

• Business – €89/mo; 

• Enterprise – Contact the sales team. 

Final Take to Help You Choose the Proper MarTech Platform 

When choosing marketing automation software, it’s important to be selective. Don’t misunderstand – it’s important to have some, but not all of them. This tool will be central to your marketing campaigns, helping to generate and nurture leads without constant manual effort.  

A well-chosen platform should handle much of the operational work, allowing your team to focus on higher-level strategies. 

However, it’s crucial to remember that CMOs typically allocate a quarter of their marketing budget to technology, yet Gartner’s Marketing Technology Survey found that only 42% of these tools are effectively utilized. The primary reason for this underutilization is the complexity of the marketing technology ecosystem and the significant overlap among different solutions. 

So, you don’t need every trending new tech tool. What you need are a few good platforms that integrate well with each other and support your goals. 

Prioritizing tools that align with your business needs will help you build an efficient and effective marketing tech stack, so be sure to consider this.